* Cannes Lions 2013 | Promo | BRONZE • Clio Awards 2013 | Outdoor | BRONZE • El Ojo | Outdoor | BRONZE • Wave Festival | Outdoor | GOLD • CCSP | Outdoor | SILVER
HOW THE VALUE OF A R$ 1
WENT UP TO R$400.
We created an exhibition where the canvases for the art pieces were made of R$1 bills. An item with absolute and undisputable value, that once through artistic intervention, had its value increased. During this exhibition the bills were sold for a much higher price than they were worth. All thanks to art.
